Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Gopuff’s SVP of business, Daniel Folkman, who helped spearhead the company’s advertising business.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Buy’s Best Bet Sales at Best Buy were down more than 6% from last year in Q2, as consumers cut back on discretionary purchases, especially electronics and home appliances. Best Buy’s shares jumped more than 10% on the news. Wait, what? Although sales […]
Flywheel Digital, a digital commerce company for enterprise brands, released a feature that gives brands a clearer view of their customer lifetime value (CLTV).
Everything that General Mills does online is designed to drive purchases, says Jeff Austin, senior mar tech manager at the CPG giant, and that includes the more than 300 brand websites that General Mills maintains across 42 countries in 26 different languages. Its consumer-facing sites fall into two main buckets. Core brands, including Betty Crocker […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All In Context Integral Ad Science acquired European contextual targeting company ADmantX for an undisclosed amount. Using natural language processing and machine learning, ADmantX identifies the context of an article and whether a piece of content is positive or negative, The Wall Street Journal […]
Harry’s and Dollar Shave Club went from upstarts to behemoths, shaking up the century-old razor category in just a few short years. But there’s still more market share to shave off the top. What about women’s razors? That’s the question that Billie, a razor subscription service for women founded last year, is aiming to answer. […]
The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic, like increased transportation costs, the biggest factor is the growth of retail private-label brands, which can’t be acquired or stamped out like startup competitors. Large CPGs are also adjusting to new direct-to-consumer and ad-heavy startup […]
Nelson Peltz, founding partner of Trian Fund Management, narrowly lost a bid to win a board seat with Procter & Gamble on Tuesday, following a vote at the company’s shareholder meeting in Cincinnati, Ohio. Peltz and his Trian fund are known for waging aggressive proxy battles to obtain public company board positions and then using […]
The past couple of years have been tough for CPGs, as consumers move toward fresher and healthier items and ecommerce disrupts the way goods are sold. The Q1 earnings season has only reinforced the trend. At Kellogg’s and Kraft-Heinz, net sales fell about 3% year over year in Q1 2017. Mondelez grew organically a meager […]
Drivers and passengers buy about $225 billion a year in consumables at gas station convenience stores. That’s a lot of candy bars and potato chips. But targeting that on-the-go audience with specific offers and connecting sales to specific ads is far from convenient for marketers and retail operators, which comprise a highly fragmented landscape of […]
