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Google’s Move To First-Price Auctions Will Likely Put A Dent In Header Bidding

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jean-François Bernard, co-founder and chief product officer at Adomik. Google’s move to a first-price auction will change the dynamics of the publisher stack and redistribute revenue for publishers across all the channels they use.... Continue reading »

by AdExchanger // May 1st, 2019 //

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How Direct Deals Are Evolving In The Age Of Programmatic

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In a recent podcast, Chris Kane explained three ways that buyers navigate the complex programmatic supply landscape. The hardest: direct-to-publisher integrations. Some of the biggest names in media... Continue reading »

by AdExchanger // November 30th, 2018 //

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CMPs Bring Up CPMs: Mediavine Study Finds 52% Increase

Publishers who use a consent management platform (CMP) saw CPMs rise 9% and fill rates go up 5% post-GDPR, according to analysis of publishers using Mediavine, which manages ads for thousands of sites. Meanwhile, publishers who didn’t use a CMP for their European Union traffic saw CPMs dive precipitously. With no targeted ads, CPMs fell... Continue reading »

by Sarah Sluis // August 29th, 2018 //

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Competition And Prices For Programmatic On The Rise Globally

Competition is growing in the programmatic buying space globally, and with that, eCPMs for most channels are also on the rise, according to marketing software and analytics platform Turn. The company's Advertising Intelligence Index, released today, looked at global trends in data-driven marketing from January 2013 to January 2014 and found that competition was increasing... Continue reading »

by Kimberly Maul // February 24th, 2014 //

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As Facebook Evolves Ad Offerings, CPCs And CPMs Drop

As Facebook continues to expand and adapt its advertising offerings, metrics including CPMs, CTRs and CPCs showed inconsistencies in Q1 2013 which are expected to level out as advertising normalizes on the social networking site. Facebook strategic PMD Spruce Media highlighted these changes in its "State of Facebook Advertising Q1 2013," released this week, leading... Continue reading »

by Kimberly Maul // April 29th, 2013 //

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Intent Targeting Is The Answer For Yieldbot CEO Mendez

For the past couple of years, Jonathan Mendez, founder and CEO of Yieldbot, has been focusing his company’s efforts on unlocking the value in publisher data - specifically "intent." Last week, Mendez discussed with AdExchanger the evolution of his company's analytics product and its move towards media. AdExchanger: Since I last spoke with you on... Continue reading »

by John Ebbert // October 3rd, 2012 //

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DoubleClick Ad Exchange's Spencer On New CPM Price Floor Recommendations

Claiming an "average 20% revenue lift for adopted recommendations", Google's DoubleClick Ad Exchange announced this week that it was allowing its ad exchange publishers to set price floors as well as the ability to take advantage of new CPM pricing recommendations. Read the blog post. DoubleClick Ad Exchange's product management director, Scott Spencer, answered questions... Continue reading »

by AdExchanger // November 3rd, 2011 //

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Google Search Refined, Schmidt Looking At Display; Surprise! Agencies Are Hiring Digital; The Frugal Consumer

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Search, Schmidt, Display BusinessWeek's Rob Hof goes inside the Mountain View headquarters of Google and is introduced to the human brains within the search engine that try to keep big G on top. Read the article. As an added bonus, Hof includes the transcripts... Continue reading »

by AdExchanger // October 5th, 2009 //

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CNET Founder On CPMs; AdBrite Tries In-Text Display; NYC Ad Week Aftermath - Convincing Marketers On Display

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. CPM Tea Party Shelby Bonnie, the CEO of Whiskey Media - and the co-founder of CNET - , says on TechCrunch that it's time to kill the CPM as he speaks to his media publishing brethren who can't seem to get a break as... Continue reading »

by AdExchanger // September 28th, 2009 //

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Comscore On Social Display; Rubicon Project On CPMs In Q2; YieldBuild Adds More Text; Pricey Hulu CPMs

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Displaying In Social Media Peter Kafka of All Things D looks at display advertising CPMs in social media thanks to Comscore Media Metrix. Kafka notes that MySpace and Facebook "accounted for 17.4 percent of the display ads in the U.S" in July according to... Continue reading »

by AdExchanger // September 2nd, 2009 //

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