Threads Will Have Ads Next Year; Perplexity, Gen-AI Search Engine, Already Does
Threads will introduce ads to capitalize on users fleeing X; Perplexity tests ads and sponsored queries; and Amazon pulls the plug on Freevee.
ARCHIVE FOR:
crackle
-
-
CTV Advertising Needs To Speed Up – FreeWheel Says Identity Vendors Can Help
FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at the speed of programmatic advertising.
-
Crackle Plus Renews Measurement Partnership With iSpot, Plus A Programmatic Add-On
Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and … streaming video? That also means Chicken Soup is partaking in the grail quest for cross-device CTV measurement solutions. Its streamer Crackle Plus renewed its partnership with iSpot to enable improved incremental reach through programmatic direct deals.
-
OPINION: On TV & VideoAVOD Challenger Crackle Plus Finds Differentiation Through Inspirational Content
Is there room for yet another ad-supported video on demand (AVOD) app on the market? Chicken Soup for the Soul Entertainment (CSSE), which owns the apps Crackle and Popcornflix, thinks so. The company, famous for its uplifting book series for kids and teens, acquired independent TV and movie distributor Screen Media Ventures in 2017 along […]