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crisp media

  • Publishers

    Recipe Publishers Make Two Deals To Scoop Up Shopper Marketing Budgets

    BY //

    Recipe publishers have realized they can tap into shopper marketing budgets by making their recipes shoppable.  Matching brands and stores to relevant recipes requires technology, and the arms race is on. Meredith Digital on Monday acquired Grocery Server, which provides technology to make recipes shoppable. Separately, Reader’s Digest-owned Taste of Home, once a customer of […]

  • OPINION: Data-Driven Thinking

    The New Star Of The Shopper Marketing Suite

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Young, CEO at Crisp Media. If you work in shopper marketing today, take note: Mobile will do to your business what the Web did to direct response. To see […]