CTA

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Card-Carrying Commerce Advertisers have a new card to play in the push for interactivity and accountability in audio advertising. Spotify announced a new commerce-focused ad unit called (wait for it) Call-to-Action or CTA Cards. This new format inserts a clickable display ad into […]

Refinery29 started out as a fashion blog, but it’s since expanded its vision: It plans to be the go-to source for millennials on the subjects of beauty, travel and points of view on subjects ranging from dieting to news coming from Ferguson, Mo. It’s also a high-growth company. The digital publication has 15 million monthly uniques, according […]