CTV ad fraud

Roku announced its new and improved fraud detection tech, Watermark 2.0, to try getting the rampant problem of CTV ad fraud under control.

Havas Media named FreeWheel a preferred SSP partner for premium video for two reasons: transparency and supply path optimization.

Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean – it’s rife with ad fraud, and high CPMs only make the channel a better target for con artists. Several industry execs discussed why the industry’s best shot is to increase transparency as much as possible across the bid stream at IAB Tech Lab’s Transcend summit.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The 1% (No, Not That 1%) Hotel and travel companies are following in the footsteps of others that have embraced advertising revenue, including buy-now-pay-later companies, retailers and delivery startups … not to mention stores that have started repurposing any old surface as a distribution […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What The Future Holds Future PLC acquired entertainment news company WhatCulture and social analytics service Waive on Thursday. The acquisitions aim to improve Future’s video monetization and its ability to adapt to early trends in news and social media. Waive specializes in using machine […]

Ask five people about the potential of connected TV (CTV) and you’re likely to get 10 different answers. That’s because CTV is massively misunderstood, even though it’s one of the fastest-growing channels in digital advertising, writes Michael Tuminello, VP of strategy at Mediaocean.

CTV is the hot new programmatic media channel, but it suffers from fraud, a lack of clear media-buying signals and a hodgepodge of approaches to measurement. The lack of standards is hampering market growth – but rather than waiting for standards to be handed down, publishers can create positive momentum with media buyers now, writes PubMatic’s Nicole Scaglione.