OPINION: On TV & Video
Debunking 3 Misconceptions Keeping Midsize Advertisers From Investing In CTV
CTV presents an exciting opportunity for the midmarket and emerging brands and agencies – if they can leave some of the common misconceptions behind, writes Michael Wolk, senior director of business development at Goodway Group. Unlike traditional TV advertising, when the technology and data are used correctly, CTV is closing the gap between large and small brands.