CTV

IAS pushes clearer streaming ad visibility; Meta eyes a plug-in CTV play; Too many creators, not enough ad dollars.

For the first time, Unity’s gaming audiences will be available for ad targeting outside the Unity platform, with Index Exchange using Unity’s data to curate web and CTV inventory.

In-store audio ads grow, but attribution and headphones raise doubts; Hidden fees persist as drip pricing draws scrutiny; World Cup ad costs surge.

CTV never fit cleanly into campaign execution models built for RTB-based trading. Whether agentic AI solutions can simplify the complicated CTV landscape for publishers will be their first real test case.

An upcoming paper from CIMM doesn’t just demonstrate that differences in media quality can be measured. It also argues that tying media value to short-term outcomes has perpetuated longstanding industry challenges.

If you want to protect your margins, your data and your long-term strategy, here are five questions worth asking before you sign anything.

Judge tosses Helena World Chronicle case against Google; Apple will introduce ads to Maps; EU broadcasters push DMA “gatekeeper” label for Big Tech in CTV.

The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr. and Hardee’s, sought an answer in a case study with Attain and Amazon Ads.

One web page now needs as much memory to run as an entire operating system did 30 years ago; not even advertisers understand the industry’s acronyms; and prediction markets want to sponsor individual journalists.

Complexity hasn’t made the CTV supply chain difficult to trust. This is a transparency problem and, more specifically, an ads.txt problem.

2026 is the year CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the rise of performance TV, shifting live sports rights and the impact of M&A on the streaming experience in this future-facing episode.

There are more pharma ads on CTV, but are they even targeted?; Gen Z longs for the ad-free TikTok of yore; and Meta buys a social network for AI agents.

Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better – not worse, said Cadent CEO Doug Rozen.

Marketers who want to remain competitive need to reexamine the way they view, plan and measure performance across video and streaming platforms. If they’re still debating programmatic vs. direct or linear vs. streaming, then they’re missing out on the real meaning behind convergent TV, according to Mike Fogarty, head of client development, brand and agency […]

Is brand advertising bad now,?; Prediction markets are targeting college students; and performance TV is a real thing, maybe.

“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”

The NHL develops new revenue streams; malware makes its way into the programmatic ecosystem; and Target plans to open 30 new locations this year, along with revamping existing ones.

The divergence between the DSPs reveals shifting buy-side priorities. Advertisers have grown wary of how The Trade Desk earns margin, where its algorithm steers inventory and how these strategies compete with buyer goals.

DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation.

Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.

The problems with FAST’s rapid growth; streaming viewers get a bot-powered alternative to subscriptions and ads; and IAS uncovers a mobile app fraud network that infected millions of devices.

PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.

The future of retail media depends on a shift away from siloed in-store and online metrics to a full-funnel approach that reflects how customers actually shop.

OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.

The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions.

A 2004 statute prevents owning enough TV stations to reach 39% of households. But without the scale afforded to other digital content companies, local TV is at a competitive disadvantage.

“Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to the top leaders influencing the video advertising landscape.

At the risk of getting dorky with sports metaphors, DTC agency Rain the Growth already has a game plan to make sure its programmatic placements are a slam dunk.

Google faces another antitrust investigation; Americans want free, ad-supported news; and the K-shaped economy dings mass-market manufacturers.

The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.