Customer 360

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) by the COVID-19 pandemic, according to WPP media buying unit GroupM. GroupM expects US ad spend to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bye Of The Iger?  Bob Iger is stepping down as CEO of Disney, the company said Tuesday. He will be replaced by Bob Chapek, most recently chairman of Disney Parks, effective immediately, and stay on as executive chairman through 2021, CNBC reports. Over his […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMO++ Unilever has promoted Conny Braams to Chief Digital and Marketing Officer, replacing legendary CMO Keith Weed. Formerly EVP of Unilever Middle Europe, Braams is taking on the position during a time of rapid change in the marketing org. Unilever CEO Alan Jope, a […]

Salesforce has big plans for its recently released customer data platform (CDP), Customer 360. The world’s largest CRM and DMP provider is reimagining what enterprise customers need in their mar tech toolkit, Salesforce Marketing Cloud CEO Bob Stutz told AdExchanger at the company’s Connections conference in Chicago this week. Salesforce considers its CDP product to […]

Salesforce officially threw its hat into the ring with the launch of a customer data platform (CDP) on Tuesday at its Connections conference in Chicago. Salesforce has been circling a CDP launch for the past year, since its $800 million acquisition of Datorama, a data integration service, and the launch of an internal identity graph […]