Customer data platform Audiens closed an $8 million strategic investment from South Korean technology company NHN on Tuesday. What was it like to complete the company’s first big funding round during a global pandemic? “Nerve wracking,” joked Jonathan Brech, who was elevated from chief commercial officer to CEO of Audiens as part of the funding […]
This is the fourth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. One silver lining of working from home is being able to see everyone’s kids on Zoom, said Peter Reinhardt, CEO and co-founder of customer data platform Segment. The […]
When it comes to use, familiarity, market share and mindshare in the customer data platform (CDP) ecosystem, the big marketing clouds lead their smaller indie counterparts by a mile. But a peek under the hood reveals a more nuanced story. The marketing clouds are sucking all the air out of the room, but it’s the […]
This is the third in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. Amperity is more than happy to explain to clients and prospects what its technology isn’t designed for. Candor helps win deals, said CEO Kabir Shahani, who co-founded the […]
Customer data platform mParticle has raised a $45 million Series D round to invest in data quality tools, data governance and partnerships. Led by Arrowroot Capital, the haul, announced Monday, brings total funding to $121 million for a company founded well before the category became a mar tech investment darling. “The space is hot,” said […]
This is the second in AdExchanger’s “Meet the CDPs” series. Read other interviews mParticle, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. A customer data platform is about a lot more than simply combining data. The real promise of a CDP is analytics, said Omer Artun, chief science officer at Acquia, a SaaS digital […]
Like a handful of companies thrust into the CDP category, Simon Data predates the acronym’s hype. Simon Data co-founder and CEO Jason Davis saw the need for a data layer accessible to marketing while working at Etsy, which acquired his first startup Adtuitive, an automated ad tool for small businesses, in 2009. He wanted to […]
Not everyone’s in the market for a trampoline. And with the rising cost of customer acquisition, it’s vital to get the jump on consumers who are serious about making what’s both a niche and pricey purchase. For that, you need unified data across channels, said Saugar Sainju, VP of growth marketing at Goba Sports Group, […]
You can’t swing a cat these days without hitting a customer data platform. On Thursday, Adobe made the CDP capabilities within Adobe Experience Platform generally available after a roughly five-month beta period. Earlier this week, Microsoft got vocal about its new CDP offering, and Salesforce, whose CDP is still in beta, has multiple CDP-related sessions […]
Here comes the customer data platform consolidation: Amperity is buying customer analytics platform Custora to help clients do more with their data in a merger announced on Tuesday. Kabir Shahani, Amperity’s CEO and co-founder, declined to share a deal price. The companies will spend the first 100 days following the acquisition focused on fully integrating […]
Salesforce and Adobe have lately rushed into the customer data platform category. But independent CDPs aren’t standing still. Amperity, a machine learning-focused CDP, lately updated its platform with new AI capabilities that can combine disparate consumer data into unified profiles, said Chris Jones, SVP of product management, who joined Amperity from Microsoft last year. Additionally, […]
If you’re a marketing cloud, you’ve suddenly got customer data platform fever. On Monday, Adobe rolled out the beta version of its CDP, housed within the Adobe Experience Platform. Perhaps not so coincidentally, Salesforce will host its Connections conference in Chicago this week, where it’s planning to share more details about its CDP, while Oracle […]
Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet. The commercial database provider announced its plan Thursday to acquire Lattice Engines, a lead gen software and predictive email marketing platform for sales orgs that entered the CDP category a few years ago along with scores of other […]
Tealium has raised $55 million in new funding, its sixth round, the company said Wednesday. The round, led by Silver Lake Waterman with participation from ABN AMRO, Bain Capital and a smorgasbord of others, brings its total funding to $160 million since 2012. Most of the cash will go toward growth in order to capitalize […]
Fragmented data is a real and lingering problem for marketers. The question is whether a customer data platform (CDP) is the solution marketers seek and, if so, whether every marketer actually needs one. The TL;DR on CDPs is that they unify, or at least aim to unify, a marketer’s first-party data, including online and offline […]
If a customer data platform (CDP) is a “fad,” then it’s a lasting one – because Salesforce is launching one. The details are a little sketchy right now. Salesforce isn’t officially announcing its CDP until June at its Connections conference in Chicago, there isn’t a tangible product yet and Salesforce demurred to say exactly when […]
A data orchestration strategy isn’t the sort of thing you can just pull out of a hat – a fact that sports cap and apparel brand Lids knows firsthand. “For a long time, that was one of our biggest challenges as an omnichannel retailer: We had no centralized place for all of our customer information,” said […]
Working with Amazon is about going in with your eyes open, said Charlie Cole, global chief ecommerce officer at luggage juggernaut Samsonite and chief digital officer at Samsonite-owned Tumi. “Amazon has a proven track record of creating brands in a data-centric way,” Cole said. “I’m always a little surprised when people on the brand side […]
When Brooks embarked on an initiative to organize its data last year, it was ready to sprint. But a year into the project, the running shoe brand was still nowhere near the finish line. “It was just going so slowly,” said Mark McKelvey, the company’s VP of information technology. Granted, Brooks had a lot of […]
“Everyone Wants To Be A CDP. Here’s Who’s Actually Doing It.” is presented by mParticle. Customer data platform (CDP) capabilities borrow attributes from CRM, tag management and even more traditional data onboarding. Consequently, they are often conflated with ad tech systems like data management platforms (DMPs), despite having use cases that go beyond paid media and into […]
“The Complete Guide to CDPs” is presented by mParticle. “The Complete Guide To CDPs” is part 1 in a multipart series on the rise of the CDP and is an independent editorial report. The customer data platform (CDP) is the new “it” acronym, an emerging technology commanding a recent deluge of analyst and investor interest […]
Tapad launched a product on Tuesday that lets telcos stitch their first-party data to Tapad’s device graph – which Tapad will then activate through partners, including Facebook and The Trade Desk. The company is calling this service a Customer Data Platform (CDP), which is the buzzword du jour, though the vendor said it’s been working […]
The mobile data platform Segment on Thursday announced a $64 million Series C round led by the Y Combinator Continuity Fund, an investment arm dedicated to the incubator’s alumni, and GV, Google’s venture capital group. The investment brings Segment’s overall funding to $109 million. Its previous investors supported this round as well. The money will […]
Dr. Martens, the iconic British boot maker popularized in ’80s and ’90s subculture, is adding a new sheen to its customer data strategy. Although each of Dr. Martens’ regional businesses in the UK, Americas, Europe/Africa and Asia is responsible for its own marketing, development and IP, the company’s digital efforts are converging as it eyes […]
