Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the most recent Advertiser Perceptions report on the CDP market. Clear evidence that the marketing clouds are dominating the CDP category … right? Here are a few grains of salt. For one, when Advertiser Perceptions conducted […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tasso Argyros, CEO and founder of ActionIQ. The pandemic has disrupted every industry, forcing far too many businesses to shut their doors. But when it comes to digital transformation, COVID-19 […]
CDP acquisitions are a bit like snowflakes, no two have been quite alike, at least not so far. Cloud communications platform Twilio’s $3.2 billion all-stock purchase of Segment, confirmed on Monday, is the latest example. Notable acquirers in the space have included a British multibillion-dollar semiconductor firm, an American multinational financial services brand and the […]
Did the CDP category just have its DoubleClick moment? Twilio will acquire customer data platform Segment for a $3.2 billion in stock, the companies said Monday. Forbes first reported the deal on Friday. Twilio powers automated mobile communications for clients such as Airbnb, Lyft, Blue Apron, Netflix, Hulu and Salesforce. Its Flex platform supports billions […]
This is the 12th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe and BlueConic. Treasure Data is betting that the internet of things (IoT) is the next frontier for customer data platforms. “CDP as a category exists because there is so much […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Greitzer, co-founder and CEO at Actable. There are a lot of customer data platforms in the market. And I mean a lot – my team tracks this closely and […]
