Cision, largely known as a purveyor of PR software, has acquired enterprise social media and content marketing platform Viralheat. Terms of the deal were not disclosed. Cision has been on an acquisition streak over the past year, merging with media intelligence tool Vocus, acquiring UK-based Gorkana Group and snapping up social analytics platform Visible Technologies. […]
Social media management company Sprinklr has acquired Facebook and Twitter ads platform TBG Digital in a deal estimated under $50 million, the companies revealed Thursday. Sprinklr’s been busy on the acquisitions front. In February, it snapped up Razorfish cofounder Jeff Dachis’s social media marketing and services firm Dachis Group. London-based TBG Digital was founded as TBG London […]
Enterprise social media management company Sprinklr has acquired social data analytics and services firm Dachis Group for an undisclosed sum, the latest venture from Razorfish’s cofounder and former CEO Jeff Dachis. As a combined entity, Sprinklr, founded in 2009, and Dachis Group will employ 300 with offices in New York, London, and Austin, and serve […]
Dachis Group is going after a social marketing opportunity that’s much larger than the collective users of Facebook, Twitter, and LinkedIn. As CEO Jeff Dachis likes to point out, about 400 social platforms around the world have more than one million users each. “If you’re a global brand, what are you doing in Korea? What […]
With over 260 companies in its Preferred Marketing Developer program, Facebook has its hands full managing partners. Yesterday, in an apparent attempt to simplify the program while also extracting more revenue from it, Facebook announced significant changes to how it handles badge requests. (AdExchanger story) The main things to know: (a) New partners will be […]
