Beacons On The Streets Of São Paulo – Good Idea Or Too Much Push, Not Enough Pull?
You don’t need a physical store location to try beacons on for size – but not everyone thinks that’s such a great idea. In December, fashion e-retailer Dafiti – Latin America’s answer to Zappos – started placing little Bluetooth-enabled devices in public places around São Paulo, Brazil, as part of an experiment in location-based contextual targeting. Think […]