How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule?
Contextual targeting today is way more advanced than what was available a decade ago. So, what could the FTC’s COPPA Rule proposal mean for contextual advertising to kids?
Contextual targeting today is way more advanced than what was available a decade ago. So, what could the FTC’s COPPA Rule proposal mean for contextual advertising to kids?
Putting aside the bureaucracy of it all, what do ad tech companies need to know about the risk assessment rules being established by the California Privacy Protection Agency?
Although it’s not legally required, many websites in the US have started using cookie banners in a misguided attempt to protect themselves from lawyers who smell blood in the water.
If you didn’t celebrate Data Privacy Day this year, the California attorney general did for you – by sending a series of warning letters to mobile apps over alleged violations of the California Consumer Privacy Act.
The US is long overdue for a federal privacy law, but the American Data Privacy and Protection Act might not be it. Considering the midterms are two months away, it’s unlikely we’ll see a full vote on the House floor before the election. And so we asked the experts: If the ADPPA doesn’t pass soon, what happens next?