This Year’s Upfront Results Showcase Netflix’s Lack Of Transparency
Netflix shared no specifics regarding the spend commitments that came out of this year’s upfronts. The TV ad industry wants more.
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Can We SKAN Ahead Real Quick?; Google Has It Out For Agencies
In today’s newsletter: Why Apple’s SKAdNetwork 4.0 is a bust; advertisers are irked by Google’s optimization-driven demand for different creative formats; The Trade Desk releases a baffling list of top 100 publishers.
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- National Geographic
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