data compliance

How will the California Privacy Protection Agency’s new rules on automated decision making and AI impact ad targeting? We asked the experts.

A new nonprofit organization in the UK wants to develop the first regulator-approved privacy-compliance certification for ad tech – and it’s got the UK’s data protection authority on board.

Not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information.

Rather than directly managing risk and regulatory compliance as a traditional chief privacy would do, Ron De Jesus is like a liaison between Transcend and the CPO community.

Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data.

I spent the week in Washington, DC, attending two privacy- and public policy-focused events and I have a single takeaway from both: Enforcement. Is. Coming.

The days of online ad industry self-regulation are well and truly over, say IAB Tech Lab CEO Tony Katsur.

Here’s some free legal advice from a privacy lawyer: Don’t make privacy claims if you’re not going to stick to them.

“Compliance doesn’t have to be a chore, and legal can be a strategic partner,” says Jamie Lieberman, chief legal officer at ad management and monetization platform Mediavine.

Let’s make 2024 the year of data privacy as a differentiator. But let’s also make it happen way faster than the “year of mobile.” (That took, like, a decade.)