AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level data with third-party vendors.
Advertisers need to do their due diligence on potential clean room partners before working together, including (and especially) finding out how secure the platform is.
Last week, I tuned into the entire FTC forum on “surveillance capitalism” and data security – all five-plus hours of it (you’re welcome?) – and this is my main takeaway: The online advertising industry needs to find a new way to talk about itself.
Knowing which partners and platforms have access to your data – and how they’re using it – isn’t always obvious. But understanding what makes you vulnerable is half the battle. David Blaszkowsky, head of strategy and development at Helios Data, details three hidden data risks every marketer needs to know – and what you can do about them.
