Data Sellers

While Facebook, Google and Amazon have all been adamant that they don’t sell people’s data, the California Consumer Privacy Act (CCPA), which went into force on July 1, has a very broad definition of what’s considered a data sale. In short, a sale under CCPA is about more than just the transfer of a California […]

Data transparency is all the rage in digital advertising, but data companies themselves still exist in a world of black boxes and inscrutable spreadsheets. Highland Math was founded last year to help address the issue, by creating a consortium of data providers that pool their own returns to create a market research data set. The […]