This is the first of a two-part series as we asked buy-siders: “If there was one thing you could change about the use of data in digital ad targeting tomorrow, what would it be?” Click on a participant’s name or scroll down to view responses: Andrew Leinicke, Media Director, RBM Donald Williams, Chief Digital Officer, […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, CEO, Krux Digital. The battle for consumer data just reached a new, much more feverish pitch. The day before yesterday, Apple announced what a lot […]
Yesterday, BlueKai announced that it had purchased TrackSimple, “a Seattle-based data analytics company that provides reporting, analysis and prediction services to media companies. “a Seattle-based data analytics company that provides reporting, analysis and prediction services to media companies.” Read the release. BlueKai CEO Omar Tawakol discussed the acquisition and its implications. AdExchanger.com: Why acquire TrackSimple? […]
Yesterday, Adobe announced the acquisition of data solutions provider Demdex, which will be added to Adobe’s Omniture unit and folded into its Online Marketing Suite. Read the interview with Adobe Omniture VP John Mellor. AdExchanger.com reached out to members of the ad ecosystem to get their thoughts on the following question: “What does the Adobe […]
“Hey! That data is valuable – we want it back!” The recent blow-up between American Airlines and Orbitz may be the beginning of a larger trend as aggregators fight to keep participants in line and provide value for their co-operative (the airlines) and the consumer. In case you haven’t been keeping score at home, the […]
Data exchange eXelate announced today its chief revenue officer Mark Zagorski will become CEO – a role previously held by Meir Zohar. Read the release. Zagorski discussed his new position and its responsibilities. AdExchanger.com: Why take on the CEO role? Who will replace you as CRO? MZ: After a great year of growth and investment, […]
Last week, Better Advertising announced that it would be directing the Open Data Partnership (ODP), which “will provide consumers with full transparency into this data and enable them to edit their information or opt out completely from any participating company’s cookie.” According to the release, initial partners include 33Across, Bizo, BlueKai, Demdex, eXelate, Lotame, SafeCount […]
BlueKai recently announced a deal with SEM firm Efficient Frontier to provide “BlueKai Intent” which, according to a press release, provides marketers with “another way to buy in-market audiences — defined by existing search keyword lists — and reach them outside the walls of search engines with any media partner.” Read the release. BlueKai business […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Kiven, Founder and CRO BrightTag. Fall is upon us. It’s that time of year when experienced gardeners are preparing their plants for winter. It’s what you do […]
Paul McLenaghan is Vice President, AdAdvisor Platform for TARGUSinfo. AdExchanger.com: TARGUSinfo launched AdAdvisor data solution in February of 2009. Knowing what you know now, what one change would you make to the AdAdvisor strategy if you could start over again? PM: I don’t think we would have changed our approach at all. We knew we […]
