In recent months, Evidon has pushed to get more people to use Ghostery. As of Monday, everybody who uses Evidon will by default be using Ghostery, because the entire company is taking the name of its popular browser app. More specifically, Evidon will become Ghostery Enterprise. “We’re refocusing on the concept of transparency for everyone,” […]
Adobe senior product manager Chris Comstock discusses what the company offers in terms of linking consumers across devices. This is the sixth in AdExchanger’s series on the cross-device question, in which we examine what each DMP can provide in terms of connecting the identities or profiles of consumers across the digital, mobile and offline ecosystem. […]
With Tuesday’s announcement that SAP will resell Adobe Marketing Cloud, packaged with the analytics platform HANA and the ecommerce solution hybris, it’s fair to wonder what SAP’s role in digital marketing will be going forward. Will it, for instance, ever develop its own marketing cloud to compete with Oracle, Salesforce.com or IBM? Brian Walker, chief […]
Competition is growing in the programmatic buying space globally, and with that, eCPMs for most channels are also on the rise, according to marketing software and analytics platform Turn. The company’s Advertising Intelligence Index, released today, looked at global trends in data-driven marketing from January 2013 to January 2014 and found that competition was increasing […]
Senators John D. (Jay) Rockefeller IV (D-WV) and Edward Markey (D-Mass.) introduced legislation Wednesday that would require data brokers to be accountable and transparent about the information they collect and sell about consumers, but the direct marketing industry is already pushing back hard. “Consumers deserve to know what information about their personal lives is being […]
BrightTag’s name reflects its origins as a provider of tag-management technology, a tool that allows businesses to collect information within a Web browser. The issue today, of course, is that the flow of data transcends browsers, flooding across mobile handsets, tablets and increasingly connected devices like gaming consoles and smart TVs. This puts standalone tag-management […]
Since 1976, SAS has developed analytics software to extract intelligence from spectacularly large datasets. Much of its dealings occur in financial services, where decisions around fraud, compliance and risk require trillions of computations. But the comparatively recent proliferation of online channels has created a need for rich analytics among marketers. And as the marketing and […]
A Wednesday hearing held by the US Senate Committee on Commerce, Science and Transportation about the operations of so-called “data brokers” highlighted the disconnect between data marketers and consumer advocates. The hearing followed the release of a report detailing the findings of a yearlong investigation into data marketers. The core disagreement revolves around the extent to which businesses […]
Traffic accidents are more orderly than the backend of most websites. At any given moment, a multitude of information fires off a page — information about who a visitor is, where she came from, her operating system or device profile, which ads are being served up, which videos are being played, etc. This has created […]
Among the recurring themes Wednesday at Dreamforce in San Francisco was the need to develop customer-centric experiences that are both channel-agnostic and measurable. Online job finder CareerBuilder and CPG giant Unilever were among the major brands that took turns on stage and dished about their digital priorities, best practices and thoughts around their marketing investments. […]
