Before Google and Facebook set the tone of how display ad spending was doing, there was ValueClick. The ad network is still a key display bellwether, but it’s also facing a number of challenges as it aims to meet the challenges posed by real-time bidding and social media. ValueClick’s Q1 earnings were a mixed bag […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, VP II, Optimization & Analytic at Yahoo! and former CEO of interclick, a Yahoo! company. Data is everywhere. There are iconic ecosystem slides dedicated to it. Billions […]
Building digital consumer products for clients – in contrast to marketing campaigns – is a growing discipline for agencies, but they have to get the data right. That means embracing analytics and A/B testing from the outset; tapping customer databases; and using targeted ads to spread awareness among both existing customers and prospects. “Clients are […]
Ilya Lichtenstein is Co-Founder of Mixrank, an online advertising, competitive data and analytics company. Lichtenstein discussed his company’s offering last week with AdExchanger as well as today’s release of a new API (read more) designed to “enable any enterprise customer complete access to our entire dataset of historical data going back nine months or so […]
Gordon Meyer is CEO and David Dowhan is President of TruSignal, an online advertising targeting company. TruSignal is a sister company to eBureau, from which it was spun out in January. Read the release. AdExchanger: When was it that you recognized that eBureau needed to add something that focused on digital media? GORDON MEYER: It […]
The IAB has partnered with Winterberry Group to author a new study on the practices “in data aggregation, management and deployment” called “From Information to Audiences: The Emerging Marketing Data Use Cases.” According to a press release, four different use cases are used as a baseline for discovering how ad targeting data is being implemented […]
Eric Roza is CEO of Datalogix, a company which focuses on integrating database marketing and digital media. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Roza to discuss his company, his views on the space, and the state of Datalogix today. Click below or scroll down for […]
Today’s mega-retailers sit in a unique position that will prove a critical element to media online and off. They have a store at the corner. Many corners. And that’s because – news flash – humans aren’t going all-digital with an I.V. into a data warehouse. Though we may spend endless hours in our Facebook world […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Steve Sullivan, VP, Digital Supply Chain Solutions, IAB. In the 1991 Australian film Proof, Hugo Weaving plays a blind photographer named Martin, who must rely on his other senses […]
Lisa Hook is CEO of Neustar, a telecommunications company. Last Tuesday, Neustar acquired caller ID infrastructure and data company TARGUSinfo for $650 million. Read the release. Hook discussed the TARGUSinfo acquisition and the strategy ahead – especially as it relates to advertising. AdExchanger.com: What’s Neustar’s worldview on the opportunity in advertising and marketing? LH: We […]
