Coming during a week of intense ad tech M&A, you could be forgiven for overlooking iPerceptions’ acquisition of ad tech provider Datacratic for an undisclosed sum (press release). But while the deal pales compared to Salesforce snapping up Krux for $700 million or Criteo snagging HookLogic for $250 million, it’s a nice example of the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erik Weiss, chief revenue officer at Datacratic. One of the biggest benefits of digital advertising is the ability to use performance metrics. Attribution may be disputable but some campaign conversion […]
What do you do if you have real-time bidding software that’s non-core to your business, but could still be an asset to young ad companies faced with building their own bidders from scratch? You take it open source. That’s what Montreal-based Datacratic has done with the release of a new RTBkit framework, available at RTBkit.org. […]
On its surface, a new relationship between BlueKai and Canadian ad startup Datacratic resembles many other data partnerships in the real-time bidding space. BlueKai will use Datacratic to bring a new “look-a-like” modeling capability to its platform. The DMP’s customers can augment already-live campaigns with more reach by comparing the attributes of converters to identify […]
