DataXu

DataXu announced earlier this week that Hearst digital marketing agency iCrossing had chosen DataXu for demand-side platform services. Read the release. iCrossing VP Dax Hamman discussed the deal as well as iCrossing’s view on DSPs and “intent” media. AdExchanger.com: What are the triggers for choosing to include a demand-side platform in your business model in […]

Demand-side platform DataXu has released a new monthly study called “DataXu MarketPulse.” Among the insights: “DataXu analyzed the price paid for ad impressions across ad exchanges over the past 30 days, and discovered that the average daily price varied by over 100% during the period.” The company also compared CPM pricing volatility to other markets: […]

Demand-side platform, DataXu, announced today that it raised $11 million in a Series B financing led by VC firm, Menlo Ventures. Read the release. DataXu CEO Mike Baker discussed the raise and the services layer with DataXu’s offering. AdExchanger.com: How long did it to take to raise this round?  Is the DSP world resonating with […]

PRESS RELEASE

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Direct Selling Survey OpenX just release the results of a survey of its publishers who are selling advertising direct for a +$5 CPM. Lots of interesting data points in the survey. What do many of these publishers have in common: they’re “using a direct […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DataXu Hits Digital Airwaves, Print DataXu’s President & CEO, Mike Baker, and Bruce Journey, CRO, were the subjects yesterday of ClickZ’s ongoing, free, interactive marketing and advertising Webcast series. To give a listen, click here (Sign-up gets you admission – available soon.). DataXu is […]