Dave Helmreich

Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re performing.

The broadcaster-backed joint industry committee grants “conditional certification” to Comscore, VideoAmp and iSpot.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Helmreich, group vice president at Oracle Marketing Cloud. As the popularity of mobile shopping continues to skyrocket, there’s one key thing to remember: While the outcome is the same […]

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. Among the “Big Three” marketing clouds – Oracle, Adobe and Salesforce – Oracle has been the most active on mergers. The list of its acquisitions is long: Eloqua, Responsys, Maxymiser, BlueKai, Datalogix, Moat, Grapeshot, Crosswise, AddThis. These are […]

David Helmreich, the former SVP and GM of Neustar’s media and advertising business, will take on the role of CEO for Audience Partners beginning in either late August or early September. Jeff Dittus, the CEO and co-founder, will step down and be chairman of the board, though he will continue to be involved in the […]