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David Dowhan

  • OPINION: Data-Driven Thinking

    Attribution Needs To Walk Before It Runs

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Dowhan, president at TruSignal. Today, most trackable human behavior occurs online in a digital context. Much of this data may be the raw material used in an attribution model. […]

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  • OPINION: Data-Driven Thinking

    Don’t Wait Around For A Universal ID

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Dowhan, president at TruSignal. For more than a decade, the cookie was a more or less universal way to track users across the Internet. Faced with today’s multidevice world, […]

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