Nielsen will split into two separate public companies, breaking apart its Watch media measurement and metrics business from Connect, which provides market share analytics and attribution in the CPG and retail category. The decision, announced during the company’s Q3 earnings report Thursday, comes after a yearlong strategic review, where Nielsen considered sales offers or other […]
It’s out with the old and in with the new at Nielsen. Revenue for Nielsen’s Watch segment decreased 3.5% to $881 million in Q4, while Buy segment revenue declined 8.4% to $777 million. But freshly minted CEO David Kenny has a plan. Kenny, who joined Nielsen from IBM Watson in November 2018, wants to bring Nielsen’s […]
Nielsen’s hire of IBM Watson honcho David Kenny as CEO, first reported on Tuesday by The Wall Street Journal, is a major bet for the measurement company as it rises to meet new competitive challenges and prepares for a possible sale of the business. Kenny oversaw IBM’s artificial intelligence initiatives, using machine learning to support enterprise […]
The Weather Company, owner of The Weather Channel and its digital extensions, unveiled a plan to bring more addressability to its TV advertising. Dubbed “CableFX,” the new offering from the company’s WeatherFX Division brings existing “big data” to its local and regional TV targeting system. The idea is to more closely bridge TWC’s TV, web, […]
The Weather Channel’s acquisition of meteorological data company The Weather Underground (see release) may not provide the cable network and app operator with any immediate abilities to better predict rain or shine, but it does give it access to a well-regarded tech company that can help it lay the groundwork for new products and a […]
Today, The Weather Channel Companies announced that David Kenny, former President of Akamai and CEO of Publicis agency Digitas, would become its Chairman and CEO and succeed Mike Kelly who will remain as a special adviser to Kenny and the Board. According to a press release, the owners of The Weather Channel Companies (Bain Capital, […]
