David Murnick

Following Russia’s invasion of Ukraine, the ad tech industry took steps to freeze Russian-owned media companies out of the advertising ecosystem. But programmatic technology continues to be used by parties on both sides of the conflict as a platform to conduct psychological warfare.

Advertisers understandably seek to protect themselves from fraud, awkward placements and inadvertently funding misinformation, but in doing so rely on overzealous or blunt brand-safety filters that steer them away from news and diverse content.