david serfaty

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Serfaty, director of social advertising at Matomy Media Group. Advertising on Facebook has undergone a dramatic transformation over the last year. It’s evolved from what was primarily an engagement-based […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Serfaty, director of social advertising at Matomy Media Group. Is Facebook failing marketers? The answer is yes, according to the conclusion of a surprising new report from Forrester Research. […]