WBD Improved Its Ad Business In 2025, But Still Has “A Ways To Go”
Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials.
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David Zalsav
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Warner Bros. Discovery Rushes Release Of Combined AVOD Streaming Service
Warner Bros. Discovery is rushing the launch date of its AVOD streaming service meant to combine WarnerMedia’s HBO Max and Discovery’s Discovery+. Combined, WBD networks lost 8% in total Q3 revenue, but the company doubled its streaming ad revenue, giving WBD hope as it smooths out its rocky post-acquisition start.
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Streaming Wars Continue: HBO Max Axes Original Content To Curb Its Losses
Warner Bros. Discovery lost 1% in total Q2 revenue, closing out the quarter with $9.8 billion, $2 billion behind expectations. So it plans to do some belt-tightening of its streaming services. Specifically, it’s HBO Max productions that are getting the cut.
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Taking Ads To The Max, HBO Max; Ads Are The Zits In Etsy’s Awkward Years
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Kilar Out Outgoing WarnerMedia CEO Jason Kilar had interesting tidbits for Bloomberg about HBO Max advertising, now that WarnerMedia merged with Discovery (and is run by Discovery chief David Zalsav). Set aside the rubble of AT&T’s once-ambitious plan to build a top global […]