DAX

Broadcast radio giant Cumulus Media is making programmatic audio sales a priority in 2019. Cumulus said Monday that DAX, the programmatic audio exchange owned by UK broadcaster Global, will be the exclusive sales rep for streaming and programmatic inventory across its 433 stations. Cumulus is the first terrestrial radio broadcaster to join DAX’s exchange, which […]

UK-based Digital Audio Exchange (DAX) has acquired AudioHQ, a US-based digital audio sales rep firm that works with media clients like Major League Baseball, SoundCloud, TuneIn and Slacker. Terms of the deal were not disclosed. DAX is a programmatic audio exchange owned by UK broadcast giant Global and consisting mostly of UK-based media supply. By […]