Ad Tech Companies Should Heed The FTC’s Warning About Hashing
Not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information.
Not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information.
The next wave of privacy regulation revolves around data brokers. And while the term “data broker” may have a negative connotation, its legal definition is fairly straightforward.