X+1 announced that it has added new features to its demand-side platform. Read the release. X+1 CEO John Nardone discussed the recent updates to his company’s platform and demand-side platforms, in general. Why is a universal tag a step forward? Can you give some background as to what marketers have been used to? JN: Our […]
Yesterday, Yahoo! announced their demand-side platform (DSP) pilot program yesterday in a post co-authored by Ramsey McGrory (VP, North American Marketplaces) and Seth Dallaire (VP, Mid Market Sales) on the Yahoo! advertising blog. In discussing its partnership with five demand-side platforms and its DSP strategy going forward, McGrory and Dallaire wrote: “The pilot will demonstrate […]
Demand-side platform, DataXu, announced today that it raised $11 million in a Series B financing led by VC firm, Menlo Ventures. Read the release. DataXu CEO Mike Baker discussed the raise and the services layer with DataXu’s offering. AdExchanger.com: How long did it to take to raise this round? Is the DSP world resonating with […]
Aiming to solve the needs of the supply-side, and cutting the existing yield optimizers out of the game, Google says that it has “re-written DFP” (Susan Wojcicki’s words at this week’s IAB event) and believes it is offering more reasons than ever to park large publisher inventory with… warning acronym change… was: DART For Publishers… […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Ad Network Sales at hi5 Networks, Inc., a social media website. I know the AdMeld Partner Forum in NYC a couple of weeks ago has been mentioned multiple times already, but I wanted to give it […]
Last week, demand-side platform, [x+1], announced Open Data Bridge which it says gives advertisers the ability to “simply integrate and use client and third party data for online targeting.” Read the release. Ken Rona, VP of Data Strategy and Analytics at [x+1] discussed the new product as well as provided insights on the uses of […]
Turn announced feature upgrades to its demand-side platform as well as an agency holding company client win in Omnicom Media Group in a release today. Regarding the upgrades, the company said, “Capabilities include single-click deployment across all real-time bidding (RTB) inventory sources, automated budget allocation and a new audience extension technology.” Read the release. AdExchanger.com […]
Online targeting data provider, eXelate, and Invite Media, a demand-side platform, announced an agreement in which “Invite Media customers gain both seamless access to eXelate data across multiple media exchanges including Right Media, Google DoubleClick’s Ad Exchange, AdBrite, AppNexus, AdMeld, PubMatic and others, as well as dynamic insight reporting indicating the audience characteristics that are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VivaKi Ventures Transitions VivaKi Ventures has transitioned from the investment phase to the integration phase according to a ClickZ article by Zach Rodgers. Rodgers says that VivaKi investments such as Adap.tv, Aggregate Knowledge, Tumri and others will continue to be integrated into the VivaKi […]
The demand-side platform (DSP) leaderboard just added another competitor as LucidMedia says publicly for the first time that it, too, has a DSP solution – in fact, they’ve had it for over a year now according to the company. With more details on the way in the coming weeks, LucidMedia CEO Ajay Sravanapudi discussed demand-side […]
