Zach Coelius is CEO of Triggit, an online advertising technology company. AdExchanger.com: So what is Triggit – and where’d the name come from? Are you a buying platform? A media buying services company? ZC: Triggit provides Real Time Bidding (RTB) technology and services to innovative marketers and their advertising agencies. Specifically, Triggit’s technology individually prices […]
Murthy Nukala is CEO of Adchemy, a demand-side buying platform. AdExchanger.com: What is “de-averaging” as it relates to digital advertising and how does Adchemy “de-average”? Would you say “addressable media” is an equivalent? MN: De-averaging summarizes a trend toward increasing the relevance of digital advertising. Today’s dominant online advertising model primarily relies on a one-size-fits-all approach […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Impression-Level CEO Havas Digital Co-CEO Anthony Rhind talks with CMO.com about a range of digital issues for the agency and explains his agency’s views on media. Rhind says, “In terms of trading media in real time, we have been focused on how the evolving […]
AdExchanger.com was able to catch up with AppNexus president Michael Rubenstein after his company’s recently announced “$5-million Inside, Up Round.” What’s all this AppNexus “gateway” talk, you ask? It’s official – AppNexus is a demand-side platform. Rubenstein was unequivocal when elaborating on what was meant in the release by the term “gateway.” He said that […]
Mike Collinson is Director, Marketing & Product Strategy, Mazda Canada Inc. When will brand marketer dollars finally shift online in a way that syncs with the overall time spent online versus other mediums? – For example, when there are better attribution models perhaps? MC: This is a complex question, I’ll try to be succinct. Budget […]
“the executioner” opinion expressed below is written by Sam Temes, Associate, Platform Management, Ad Exchanges, at Razorfish. The CEO of a major ad exchange recently likened the flow of data from real-time ad exchanges to a fire hose – I like to think of it as more of a broken water main. There is so […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The FAN Wins Again Fox Audience Network (FAN) scored another client win for its media buying platform as WPP Group signs on and the audience buying trend with agency holding companies drives forward. Two weeks ago FAN announced a deal with Omnicom that appeared […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Says RTB Working In a release, demand-side platform Turn announced that it is seeing “dramatic” initial results in its real-time bidding integrations with PubMatic and AdMeld. The company says that it’s seeing conversion rates more than double the rates seen with non-Real-Time Bidding […]
As retailers prepare to enter their busiest season – Q4 and the holidays – Akamai has announced its ADS predictive segments solution for online retailers who want to reach in-market consumers and drive incremental sales. The new product is part of Akamai’s Advertising Decision Solutions (ADS) line. How big is the in-market opportunity? According to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB at Yahoo!’s RightMedia Right Media’s Senior Manager of Professional Services, Pedro Ponce de Leon, announced on Thursday from the Right Media blog, that the Yahoo! exchange has real-time bidding and that “using Right Media’s predictive algorithms is the best path to take, as […]
Calvin Lui is CEO and President of Tumri, a creative optimization technology company. AdExchanger.com: What trends have you seen at Tumri in 2009? Can you characterize trends in revenue momentum, deal size, client verticals, consumer audience targets, etc.? CL: Tumri has experienced tremendous growth and momentum in the last 18 months. While we are a private […]
Demand-side platforms are becoming the rage. Whether you’re creating an agency platform strategy or offering white-label solutions for all ad buyers including ad networks, agencies or directs. So, what’s driving the media buying platform trend and when will Nintendo release its console version? I’ll leave the Nintendo version alone for now (Imagine “Dance Dance Revolution” […]
Paul Martino is CEO of Aggregate Knowledge, a buy-side optimization platform. AdExchanger.com: What does the new Aggregate Knowledge (AK) Audience Discovery Platform do for advertisers and agencies that they can’t do today? AK’s Audience Discovery Platform delivers real-time, simultaneous optimization of inventory, audience, and creative. Inventory is optimized by determining which individual sites, ad networks, […]
