Viewability and fraud will be addressed at AdExchanger’s upcoming CleanAds I/O conference on June 3, along with a host of other inventory quality and supply chain issues in the digital advertising ecosystem. Screening out fraudulent and non-viewable ads has never been easier or more popular. Last summer AdExchanger reported that the number of marketers running viewability […]
The attribution space heated up this year. First Google snapped up Adometry, then AOL grabbed Convertro. Not to be left out, Rakuten bought DC Storm. Everybody wants a solution to the attribution problem – but attribution is more than just another shiny object. “The marketer’s world has never been more fragmented – from channels to possibilities […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anush Prabhu, partner and chief channel planning and investment officer at Deutsch NY. Almost every brand-related decision a consumer makes today is based on a complex string of devices and […]
