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Dev Pragad

OPINION: The Sell Sider

Don’t Cancel Brand Safety – Improve It

By Dev Pragad, Newsweek // August 19th, 2024

Instead of erasing the idea of brand safety, we should be developing smarter, more nuanced solutions that protect both news publishers and advertisers.
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OPINION: The Sell Sider

Brands Are Wary Of News – It's Up To News Publishers To Change Their Minds

BY AdExchanger Guest Columnist// August 3rd, 2022

Marketers are often mission-driven. But too often, when informing the public through news and information is of utmost urgency, marketers choose to steer clear not just from bad or hot-button issues, but from all news content entirely, choking off potential revenue for news enterprises and doing a disservice to the public good, writes Dev Pragad, CEO of Newsweek.
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