device ID

To make sense of changes to mobile campaign reporting, marketers need to understand postbacks ­– the most essential element of mobile attribution.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Wooten, founder and president at VRTCAL. Soon, Apple will remove the device ID from mobile app ad requests. Google’s Android platform will follow suit. For many in the mobile advertising […]

Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc. But where are Google and Apple? Sixteen ad tech companies and agencies pledged their support for Rearc on Tuesday, including GroupM, GumGum, Index Exchange, LiveRamp, MediaMath, Neustar, OpenX, Oracle Data Cloud, The Trade Desk and Xandr. The purpose of Project Rearc, which the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Data Dwindles Facebook will no longer share device-level data with its partners for mobile campaign measurement. The company quietly updated the terms of its advanced mobile measurement program in January, which previously allowed advertisers to view and share raw data associated with unique […]