ARCHIVE FOR:

device manufacturers

  • Daniel Elad, chief strategy officer, TheViewPoint
    OPINION: On TV & Video

    The Key Players In The CTV OS Ecosystem – And What They’re After

    BY AdExchanger Guest Columnist//

    “On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Daniel Elad, chief strategy officer at TheViewPoint. Operating systems have often been overlooked when discussing the fragmented ecosystem of connected TV.  But as the hunger for connected TVs grows among consumers, more and more gatekeepers […]

  • Meiry Vaknin headshot
    OPINION: Data-Driven Thinking

    Will Device Manufacturers Challenge The Mobile Ad Landscape?

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Meiry Vaknin, vice president of partnerships at YouAppi. With Amazon having joined the Google and Facebook duopoly as the platforms dominating digital marketing, could new or old players be preparing […]