After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.
Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Virginia on Monday.
We set the scene for Google’s upcoming antitrust trial in September, including details from the recently released witness list, a who’s who of the ad tech world.
Jason Bigler, who has headed up Google’s sell-side business since April following Jonathan Bellack’s exit, wants publishers to know that Google Ad Manager isn’t going to be a black box anymore. Bigler will prioritize sharing more information with publishers about the Google Ad Manager team’s decision-making process. “With every change we make, we are providing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Gates On Ad Privacy Regulation poses a striking challenge to online ad sellers, “but I do think the big companies, as regulation comes, will be able to handle it,” says Microsoft co-founder Bill Gates in a CNBC interview alongside Warren Buffett. “People don’t […]
Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The consent gathering tool, called “Funding Choices,” is in beta with some DoubleClick for Publishers (DFP) […]
Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series. Although Penske’s video mix is diversified, monetizing that inventory to its fullest potential can be […]
Although video header bidding is still nascent, early adopters are starting to see results. Social-heavy publisher Diply has been using AppNexus’ video header bidding solution Prebid Video since the end of last year to allow programmatic auctions to compete alongside its ad server – Google’s DoubleClick for Publishers (DFP). Customizing its header bidding wrapper helps […]
Since launching “programmatic guaranteed” at the 2015 DoubleClick Leadership summit, Google says demand for programmatic execution of direct deals has skyrocketed. In the last 10 months alone it has quadrupled the number of video impressions served on a programmatic guaranteed basis. More recently, it opened this mode of buying to a wider set of customers, […]
