Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Business As Usual WPP’s interim leadership is denying reports that it will break up the company as a result of CEO Martin Sorrell’s exit. “We don’t believe this makes sense,” co-Chief Operating Officer Mark Read told staff in a memo Thursday. “WPP is a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Shine Time Warner CEO Jeff Bewkes took the stand today during the federal antitrust trial to defend his company’s $85 billion sale to AT&T. His rationale for the merger? Without powerful data and distribution across mobile and streaming media, Time Warner was […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Breakup What will WPP do without CEO Martin Sorrell? One school of thought, highlighted by Bloomberg, predicts a board-led breakup of WPP’s more than 400 operating companies as it “loses the man holding the empire together.” Kantar is the most obvious target for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long On Nielsen Dan Salmon, a BMO Capital Markets equity research analyst, upgraded Nielsen from market perform to outperform, an “opportunistic call” based on Nielsen’s clients’ growing need to measure and verify third-party data and online media. “We believe tightening regulations on open internet […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Exit Sorrell Martin Sorrell, who resigned on Saturday as CEO of WPP Group, is a singular figure in the industry and will not easily be replaced. His unique qualities were summed up nicely by anonymous “client and friend” quoted in this morning’s Axios email […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spirit Of Competition This summer, the EU is is expected to rule against Google in the most important of three antitrust cases levelled at the US tech giant by Margrethe Vestager, the EU’s top antitrust regulator, Reuters reports. Its aim is to stop Google’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Push Snap is testing a commerce feature allowing users to swipe on publishers’ Discover channels to buy products in the app’s Snap Store. Snapchat is looking for publisher monetization angles as news media companies split with Facebook, Digiday reports. The app recently began […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Open For Business The IAB Tech Lab made its Open Measurement SDK generally available Tuesday after a seven-month beta. App publishers are embracing it with open arms. To meet all buyers, apps previously needed as many SDK integrations as there were viewability vendors – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sunny Skies More than $46 billion, or roughly 83% of all digital display dollars, will be transacted programmatically this year. That’s up $10 billion from last year, according to eMarketer’s latest programmatic ad spend forecast. Private deals, including private marketplaces and programmatic direct, will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Down With MRC? AppNexus lost its MRC accreditation and will not pursue reaccreditation for its DSP services. The company will separately look to reaccredit its publisher ad server business but is dropping its buy-side certification because of the cost and because it duplicates […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Reign Disney may ditch Comcast-owned FreeWheel as its video ad tech provider in favor of Google, reports Mike Shields of Business Insider. If Disney were to pick Google, it’d be a blow to Comcast and a huge step for Google in its pursuit […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Survey Says… As more witnesses take the stand in the Department of Justice’s challenge to the $85 billion merger of AT&T and Time Warner, the telco’s legal strategy is coming into focus. The DOJ case rests in part of a pair of surveys, one […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pub Crawl CBSi, ESPN, Meredith, Fox News and NBCUniversal committed $2.2 million to support TrustX, a nonprofit subsidiary of the publisher trade group Digital Content Next. Read the release. The TrustX platform is a collective private marketplace, with exchange technology licensed from Iponweb and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Proof Of Permission Facebook is launching tools to police marketers’ use of CRM data on its platform. One tool requires marketers to certify all email addresses used for targeting on Facebook were rightfully obtained, and the other will prevent marketers from sharing Custom Audiences […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The ‘At Any Cost’ Cost Facebook is reeling from internal backlash after a 2016 internal post written by VP Andrew “Boz” Bosworth was published Friday by BuzzFeed. The post preaches the platform’s mission to “grow at any cost” and cites some of the ugly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Crackle Cut Snap on Thursday cut 100 employees, with this downsizing focused on the advertising team. The layoffs are the final step in a restructuring that began late last year, Bloomberg reports. Snap let go 120 engineers earlier this month and about two […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Over-The-Top Growth TV ad spend will shrink in the US this year by 0.5% to $69.9 billion, according to eMarketer’s updated forecast. TV’s share of US media spend will decrease as a result, from 33.9% in 2017 to 31.6% this year. TV ad spend […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPRebuttle GroupM issued a response Tuesday to a Digiday article about its publisher Data Protection Addendum issued in preparation for GDPR. The agency group denies that the new policy asks publishers to share control of their audience data so GroupM can continue targeting ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade Secret The Federal Trade Commission’s consumer protection bureau announced an “open non-public investigation” into Facebook’s privacy practices following the revelation that political data firm Cambridge Analytica used illicitly obtained Facebook data to target messages to US voters. Here’s the full statement. Bloomberg claims […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Ton Of Bricks Target and Kroger are considering a merger, sources tell Fast Company. The combination of the Kroger, the second-biggest grocery retailer in the US (behind Walmart), and Target’s general merchandise sales would create another power retailer as the space consolidates to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Or Antitrust Opening statements began on Thursday in the closely watched antitrust trial between the US Justice Department and AT&T challenging the telco’s $86 billion deal for Time Warner. Both sides’ arguments were laid out earlier this month in pre-trial briefings [more on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Go Meredith laid off 200 employees Wednesday and plans to eliminate 1,000 more positions over the next 10 months in an effort to maximize its acquisition of Time Inc. The layoffs will help Meredith realize $400 million to $500 million in cost […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP “Super Cookie” WebKit, the open-source browser infrastructure operated by Apple, has updated its code to prevent HSTS-based tracking. HSTS is a great feature that automatically redirects traffic to secure page connections if a person accidentally uses an insecure URL – and then remembers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Once More Into The… Facebook suspended the accounts and admin rights of SCL Group and its subsidiary Cambridge Analytica, the data vendor for the 2016 political runs of Ted Cruz and, later, Donald Trump. The offense: breaking company policy by collecting and storing data […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Numbers Reuters obtained audience numbers for Amazon’s Prime Video subscription service. According to the internals, by early 2017 Amazon Video had drawn more than 5 million people into the Prime loyalty program, and about 26 million people overall were watching content on the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take That Rubicon Project reported Q4 and full-year 2017 earnings Wednesday. As expected, eliminating buy-side fees took a serious bite out of its revenue. For the quarter, revenues were $31.4 million, down from $72.7 million in Q4 2016, and full-year revenues fell to $155 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Eat Your RFPs Media RFPs are falling out of fashion as more direct channels develop between buyers and sellers. The traditional RFP process is rushed and, with a focus on audience and ad specs, doesn’t account for the nuances in publisher strategies. As media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Spoofing British publisher News UK “did a test where we turned off all our programmatic supply and tried to buy our own inventory when it wasn’t available, and we found that we could,” said Ben Walmsley, commercial director at The Bridge, the company’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Case In Point AT&T and the Justice Department released pre-trial briefings outlining their respective arguments for and against the telco’s merger with Time Warner. The trial, which begins next week, could set important new precedents as legacy cable operators and entertainment studios make their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Weak Newsweek Media Group, the once-venerable US publisher, is losing advertising technology partners and advertisers amid scathing reports of online ad fraud and a crackdown from the Manhattan District Attorney. AppNexus, SpotX and Teads have each ended their relationships with Newsweek and subsidiary […]
