digital-first

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tyler Lessard, VP of marketing and chief video strategist at Vidyard. Once upon a time, buyers consumed traditional ads across television, radio, magazines and mailers to learn about products and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Make A Deal HuffPost finally has a home. After being on the market for quite some time, the Verizon-owned publisher was acquired by BuzzFeed on Thursday in an all-stock deal that unites two of the larger players in digital media, The Wall Street […]