Direct Digital Holdings

Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. It’s a doozy.

Orange142 focused on reaching people with an interest in the Black community in its recent campaign for ATL Unguided, Atlanta’s Black travel guide from the Atlanta Convention & Visitors Bureau.

DEI is increasingly coming under scrutiny from activists and politicians. But some minority-owned and -targeted media and advertising businesses are thriving despite the increasingly fraught atmosphere around DEI initiatives.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Verified Love Triangle When Netflix jumped into ad sales, it promised to include ad verification through both DoubleVerify and Integral Ad Science. And so it came to pass. On Monday, DV and IAS both released their verification solutions for Netflix inventory. Considering […]

Brands that don’t invest in diverse media are missing out on revenue. “Audiences in those communities reward you for noticing them,” says Mark Walker, CEO of Direct Digital Holdings.

CTV is at a crossroads, writes Mark Walker, CEO of Direct Digital Holdings. We’re already seeing streaming become the dominant way TV is delivered, which opens up CTV ads to a wealth of possibilities. With that, the industry will face an existential question: What is the role of TV advertising now that it is connected? 

Hardly a week goes by without a marketer or an investor declaring their interest in committing more support to minority-owned media. But the timing is unfortunate, writes Lashawnda Goffin, CEO of Colossus SSP. Just as brands are ready to shift more dollars toward minority audiences and publications, the death of third-party cookies is making those audiences harder to zero-in on.

Small mid-sized publishers often have trouble “getting connected into the programmatic ecosystem, says Mark Walker, the CEO and co-founder of ad tech and martech holding group Direct Digital Holdings. That’s why he founded the company in 2018, to help. Now, Direct Digital Holdings is a public company and its stock is popping.