The upfronts kicked off this week with news of a megamerger between WarnerMedia and Discovery Communications. But Xandr isn’t coming along for the ride. AT&T’s ad tech acquisition remains with the telco. We can only speculate why, but one reason might be that AT&T is planning a second spinoff in light of the currently frothy […]
WarnerMedia and Discovery held separate Upfront presentations this week, just days after AT&T announced it would combine the media assets of the two companies in a deal worth $43 billion. The move, which shocked the industry – and even the topmost executives at WarnerMedia – could position the new company as a major force in the […]
AT&T dropped a bombshell on Sunday when it announced it would combine the media assets of WarnerMedia with Discovery Inc. to create a new publicly traded company, unwinding the telco’s big bet on its acquisition of Time Warner in 2018. The deal, however, does not include the sale of Xandr, the ad tech division formerly […]
Just before launching its Discovery+ streaming service in January, Discovery recruited a new sales leader to evangelize its advanced TV ads. Jim Keller joined Discovery in December as EVP of digital ad sales and advanced advertising after spending time at NBCUniversal, MTV and – most recently – Hulu. “Anything delivered over an IP address, whether […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Grilling Mark Zuckerberg, Sundar Pichai and Jack Dorsey are heading back to the hot seat. House lawmakers are set to question the top execs at Facebook, Google and Twitter at a high-profile congressional hearing scheduled for March 25. Democrats and Republicans on the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stepping Back So … 2021 is off to a great start. After pro-Trump mobs stormed the US Capitol on Wednesday, advertisers are pulling their paid social advertising and reevaluating their overall ad spend, Digiday reports. Some advertisers paused their paid social just as DC’s […]
Facebook is changing the way users discover businesses and engage with bots on the platform. In the coming months, Facebook will phase out the Discover tab, one of the portals within Messenger where people can browse Messenger bots, businesses to message and games to play. Released in 2017, the tab was originally posiitoned as one […]
Advertisers and consumers both love a good binge watch during the holidays, and Discovery Inc. and SpotX have teamed up to better manage their inventory just before winter break. Discovery will run automated programmatic guaranteed campaigns through SpotX, the SSP said Tuesday. This development complements Discovery’s direct sales efforts and private marketplace offerings, said Bill […]
Instagram is shopping for its share of holiday dollars. On Thursday, Facebook’s much-cooler sibling added three new features designed to help people browse, discover and save items more easily. A lot must happen before someone buys, and while shopping can be a by-product of spending time on Instagram, people aren’t there to fill their cart […]
Discovery has reorganized its ad sales teams into three new selling bundles, the company said Thursday. In March, the 35-year-old company acquired longtime competitor Scripps Networks Interactive for $14.6 billion. With HGTV, Food Network, Investigation Discovery and 14 other channels under its umbrella, Discovery Inc. wanted to create larger teams with fewer salespeople, according to […]
