CTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user. But you don’t have to sacrifice one to achieve the other, says Jamie Power, Disney’s SVP of addressable sales.
Disney announced integrations with LiveRamp and Experian, which join The Trade Desk’s UID2 as identifiers that Disney advertisers can use for audience matching and buying.
The Disney+ ad experience is still basic, but Disney has plans to up the ante on targeting and measurement in time for the upfronts.
Disney bumped up its annual tech and data showcase from March to January this year to show off its ad targeting and measurement chops in time for the upfronts.
Netflix and Disney are both building out a new ad revenue stream to court advertisers ahead of the upfronts.
Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes to compete for streaming dollars during the upfronts with an ad-supported Disney+.
2022 will stand out as the year that AVOD took center stage. Ad-supported video viewership growth surpassed subscription-only streaming and overall streaming viewership overtook cable for the first time.
Disney is losing money faster than it’s adding subscribers. The media giant reported a $1.5 billion loss on its streaming business lines for the quarter, calling Q4 the peak of its operating losses. But Disney isn’t worried (or so it seems). It’s hanging on until the US launch of an ad-supported Disney+ tier on December 8.
Disney+ continues to lose money but gain subscribers. The service is adding an ad-supported tier in just four months, with a US launch date of December 8. Disney+ AVOD will be available for $7.99 a month, the same price as Hulu’s Basic plan, and the current price of Disney+ with no ads. Meaning, Disney will hike the price $3 a month for viewers who want to continue avoiding ads.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Hate, Verifi … cate The newspaper company Gannett, best-known for publishing USA Today, misrepresented ads in programmatic auctions over the course of nine months until just last week. In many cases, the inaccurate ads were seemingly bound for the flagship USA Today site […]
