Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Winning Netflix is outshining the competition. Last year, the streaming giant added subscribers even as it cut spending on advertising, The Information reports. By contrast, most of the older entertainment companies entering the streaming wars shelled out beaucoup bucks on marketing. A recent securities […]
AT&T’s WarnerMedia saw the number of activations on its HBO Max streaming platform double in Q4 to 17.2 million from the third-quarter of 2020, thanks in large part to the success of “Wonder Woman 1984.” During its earnings call on Wednesday, AT&T said that the total number of domestic HBO Max and HBO subscribers topped 41 […]
Verizon revealed during its earnings call Tuesday morning Verizon Media Group had a solid Q4 – total revenues jumped 11.4% to $2.3 billion YOY – marking the first quarter of year-over-year growth since the wireless giant acquired Yahoo in 2017 for $4.48 billion. Growth in the quarter was fueled by strong advertising trends, with revenue […]
At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reining In Big Tech Amazon, Apple, Facebook and Google continue to be in the antitrust crosshairs of regulators at home and abroad. According to Business Insider, European legislators were set to unveil a raft of new policy proposals Tuesday designed to curb the influence […]
The force is strong with Disney. The company is leveraging its movie franchises and original content pipeline to hyperdrive a major strategic shift into the DTC market, as it bets big on Disney Plus and its other streaming platforms, including Hulu and ESPN Plus, in the years ahead. Subscribers and content jump to hyperspace In […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Strikes Back “Dramatic,” “outlandish” and “false” – that’s how Apple SVP Craig Federighi described claims being made by the ad tech industry about Apple’s forthcoming IDFA changes in iOS 14. During a recorded speech at the European Data Protection & Privacy Conference on Tuesday, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sand An alliance of digital marketing companies filed a complaint with the UK’s competition authority on Monday calling for the regulator to block Google from implementing the technologies within the Chrome Privacy Sandbox. The sandbox houses Google’s proposals for third-party […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. YouTube Runs Defense YouTube is defending its decision to leave up videos falsely claiming that President Donald Trump won the 2020 election, Business Insider reports. Two days after the election, YouTube said it would allow videos proclaiming false or misleading election results, but that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney Minus The Walt Disney Co. faces a moment of truth next week with the first anniversary of its launch of Disney Plus, The Information reports. This is when Verizon customers who signed up for the service through a one-year free promotion have to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weathering The Storm IBM settled a lawsuit brought last year by the city attorney for Los Angeles accusing The Weather Channel app of tricking users into turning over data without explaining it would be given to third parties for purposes other than weather alerts, […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ad Tech Oscars The 2020 AdExchanger Awards finalists were announced on Thursday. “Best In-House Media Operation” pits some of the best-known brands in the world: Bayer, Disney Parks and Experiences, Sprint, Nestlé and Uber. It’s also no surprise that finalists exhibiting the best […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. That’s Settled Disney reached a deal with Amazon to carry Disney Plus on Fire TV sets. The two companies were at an impasse on a distribution deal because Amazon was demanding a substantial percentage of the media giant’s ad revenue, The Wall Street Journal […]
Disney posted solid results Thursday for its fiscal fourth quarter with $19.04 billion in quarterly revenue, beating expectations of $19.1 billion. The company also announced that Hulu is now the official streaming home for FX Network content. But the company’s earnings call would have been a lot more interesting if it took place five days […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Political Unrest There’s dissent brewing in Menlo Park. The New York Times reports that more than 250 Facebook employees recently signed a letter addressed to Mark Zuckerberg slamming the company’s decision to let politicians lie in ads on its platform. The impassioned letter pleads […]
There was a time when Netflix CEO Reed Hastings was glib when people asked about the competition. He’d point to sleep and video games like Fortnite as the streaming giant’s main rivals for attention. But on Netflix’s third quarter earnings call on Wednesday, Hastings was a lot less flip. “Disney will be a great competitor […]
