Disney Uses Self-Service To Attract New Buyers – With A Focus On Local
The Mouse House is moving ahead with plans to automate as much of its ad sales biz as possible. Next up: self-serve programmatic.
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Disney’s Solution To Operating Losses? Hulu And Programmatic
Disney may be growing overall revenue, but it’s losing streaming subscribers. Going forward, Disney has two main priorities to keep the company moving in the right direction: content bundling and programmatic growth.
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Disney Boosts Scale With LiveRamp And Experian Activations
Disney announced integrations with LiveRamp and Experian, which join The Trade Desk’s UID2 as identifiers that Disney advertisers can use for audience matching and buying.