Disney Select

Disney announced integrations with LiveRamp and Experian, which join The Trade Desk’s UID2 as identifiers that Disney advertisers can use for audience matching and buying.

Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes to compete for streaming dollars during the upfronts with an ad-supported Disney+.

Disney will expand Hulu’s ad targeting capabilities to the Disney+ ad-supported tier. And speaking of ads, Disney is prioritizing its programmatic tech stack to stay ahead of competition for streaming ad dollars during this year’s upfronts.

This week, Disney is hosting its Platform Tech Showcase, the second such product reveal since launching the Disney Real-Time Ad Exchange (DRAX) last year with a plan to automate as much of its ad sales business as possible.