Disney Boosts Scale With LiveRamp And Experian Activations
Disney announced integrations with LiveRamp and Experian, which join The Trade Desk’s UID2 as identifiers that Disney advertisers can use for audience matching and buying.
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Disney Flexes Programmatic Muscles At This Year’s Tech & Data Showcase
Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes to compete for streaming dollars during the upfronts with an ad-supported Disney+.