After a five-year run as GM of Comcast-owned video ad tech platform FreeWheel, Dave Clark made the jump to programmatic ad platform TripleLift, which hired him as CEO in October. Clark spoke to AdExchanger about TripleLift’s IPO plans, how close its ambitious CTV ad formats are to market and more.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Of A Twitter Elon Musk’s Twitter acquisition must be near, because Musk is sounding like the real-world owner of Twitter and not a troll trying to harm the business. “There has been much speculation about why I bought Twitter and what I […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Web 4 Apple has asserted its dominion over Web 3 developers. In its latest app review guidance, which went live this week, Apple introduced language to clarify that apps “may not use their own mechanisms to unlock content or functionality, such as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Nowhere FAST Streaming TV services want people to pick a show already. Too often, viewers peruse a streaming app for a bit and never actually settle on a show, then try another app. It’s an underappreciated linear advantage that something is always […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marvelous Marketing Disney and Target are a bellwether case study for how deeply interwoven major enterprise marketing partnerships can be nowadays. In 2019, Target and Disney announced an advertising attribution product based on the Google Cloud Platform to attribute retail sales to TV […]
How will the high-stakes game of antitrust chicken between Google and the US Department of Justice play out? It could be a first important proactive step toward true structural change – not just at Google but across many of the biggest players in the industry, writes Arnaud Créput, CEO of Equativ.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Drizl Before The Storm New retail media players raise difficult questions about particular use cases. The latest platform, for instance, is Drizly Ads, launched by the Uber-owned alcohol delivery company. On the one hand, booze brands need to find online customers. Targeting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Winning The News But Losing The War Twitter trails Snapchat, Pinterest and LinkedIn when it comes to active users. (And it’s not even worth comparing the size of Twitter’s user base to YouTube, Facebook, Instagram or TikTok.) But there is one category in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. EA Or Nay? EA Games is looking for a buyer, according to game news journal Puck. And the buyer will probably be a company with a streaming service. After a (debunked) rumor saying Amazon intends to buy EA, its stock surged 15% in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leaked Sneak Peek The TV industry waits with bated breath for Netflix’s and Disney’s ad-supported tiers to face off in 2023. In the meantime, Disney’s plans got leaked to Insider. Disney is pushing hard to promote its streaming inventory to advertisers before ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising? The group had painful layoffs this summer and has fallen behind rivals, Insider reports. Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now […]
Disney+ continues to lose money but gain subscribers. The service is adding an ad-supported tier in just four months, with a US launch date of December 8. Disney+ AVOD will be available for $7.99 a month, the same price as Hulu’s Basic plan, and the current price of Disney+ with no ads. Meaning, Disney will hike the price $3 a month for viewers who want to continue avoiding ads.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Personalization Delusion The ability to dynamically scale creative and A/B test dozens – even hundreds – of ad campaign permutations, all potentially targeting specific audience types, has led marketers away from making a single piece of creative that stands alone and appeals to as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get Connected The coveted prizes in programmatic right now are exclusive CTV contracts. In Cannes, the crème de la crème for handshakers and lunch-takers is Netflix. Google is meeting with Netflix there, Ad Age reports, and is an obvious choice as Netflix purportedly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Four-Minute Mile Details of the new Disney+ ad-supported tier are leaking as Disney lays the groundwork for its upfronts sales pitch. For one thing, Disney+ will carry about four minutes of commercials per hour, with zero ads for preschooler-aged accounts, The Wall […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Titans Are Tired So many entertainment hubs – Netflix, Amazon Prime and Freevee, Paramount+ and sister app Pluto TV, Apple TV+, HBO Max, Discovery+ and the Disney triumvirate of Hulu, ESPN+ and Disney+ – so little time. Which means there just isn’t […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix it Why does Netflix cancel shows people seem to love? Why does Netflix stick with full-season drops while every other streaming service reverts to a weekly episode cadence? The answers are tied up in Netflix’s commitment to […]
TV measurement providers in the streaming era have quite a lot of boxes to check. But according to Samba TV, all is naught without incremental reach. Marketers are missing out because the current CPM model “doesn’t deduplicate across screens,” said Samba TV’s CEO, Ashwin Navin.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad-Unsupported Video On Demand Disney confirmed it will launch an ad-supported tier of Disney Plus, following in the footsteps of other studios, including previously ad-free legends like HBO that now sell ads. But Wall Street isn’t buying the hype. CTV remains unchartered waters. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Mouse-holds Ads are coming to Disney+. After an unconfirmed report in The Information late last week, Disney said on Friday it does intend to introduce an ad-supported tier for Disney to accompany its ad-free subscription. Ads will roll out in the US later […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Go” In Google There are two important privacy issues at the top of EU regulator agendas right now: a GDPR case against IAB Europe and Schrems II cases targeting Google Analytics. On the one hand, IAB Europe supporters seem heartened, counterintuitively, after […]
What do theme parks and streaming have in common? Together, they helped Disney beat expectations this quarter. Revenue for the first quarter of Disney’s 2022 fiscal year was just shy of $22 billion, up 34% from $16.2 billion this time last year, the company told investors on Wednesday. As a result, Disney’s stock surged around […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An About-Face Six years ago, Google and Facebook had won the digital ad market, or so said Stratechery’s Ben Thompson. After Meta’s latest earnings, he reflects on that prediction: The duo did consolidate most online ad revenue. And Google has outgrown everyone else […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Eye Of The Iger Former Disney head honcho Bob Iger is a “pessimist” on a Big Tech breakup or European-style regulation in the US. Iger spoke with Kara Swisher of The New York Times just three weeks after retiring at the end of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Microsoft Is Not Playing Around Microsoft announced a $69 billion deal for Activision Blizzard, the game developer that owns Call of Duty, World of Warcraft and King, the mobile studio behind Candy Crush, among many other game franchises, The New York Times reports. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News It Or Lose It Influencer journalism is a dangerous trend, according to Jessica Lessin, editor-in-chief of The Information. “Long term,” Lessin writes, “the current obsession with treating journalists like influencers isn’t healthy for journalism.” For one, so-called “elite reporters” generally don’t abide by […]
A Stitcher In Time Kargo Global has acquired the online retail advertising company StitcherAds for $64 million. StitcherAds, an Irish startup, specializes in selling on social platforms, including Facebook, Instagram, Snapchat and TikTok, whereas Kargo’s main business is placing ads on the mobile web or within a network of app publishers. “We realized we were […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy What You Know Shopify and Roku announced a partnership to bring a Roku app for CTV ad creation and campaign management to the dashboard of all Shopify merchants. The idea is to crack into the $16.4 billion that small and medium-sized businesses spend […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is The Cart Half Full Or Half Empty? Instacart’s grocery delivery business has slowed, or at best is showing zero sales growth from this time last year. That’s largely because quarantines forced people to order online, and many have returned to in-store shopping. Frankly, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC’s All Folks Vice Media officially nixed plans to go public via a special purpose acquisition company (SPAC), at least for now, The Information reports. However, Vice did raise an additional $85 million from existing investors. A portion of those funds are earmarked for […]
