Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPM Tea Party Shelby Bonnie, the CEO of Whiskey Media – and the co-founder of CNET – , says on TechCrunch that it’s time to kill the CPM as he speaks to his media publishing brethren who can’t seem to get a break as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $9 Million For Rubicon Project Rubicon Project brought in another $9 million in equity investment to “continue pursuing acquisitions and global expansion.” Leading in this round was GE/NBCU’s Peacock Equity Fund which invested $6 million investment with existing investors Clearstone Venture Partners and Mayfield […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. We Have A Winner The advertising industry may have finally found an able spokesperson in the human form of Berin Szoka, Senior Fellow and Director, Center for Internet Freedom at The Progress & Freedom Foundation. (The title alone is impressive!) Szoka, in an interview […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Betting on Display Forbes magazine writer Quentin Hardy speaks with Yahoo! CEO Carol Bartz about the recent Microsoft search deal as well as the Sunnyvale-based company’s new plans to concentrate on display advertising. Read the whole story. U.S. Gov’t Reviews Yahoo!/Microsoft Deal Kim Hart […]
Stephano Kim is President and Chief Operating Officer of x+1, an online buying platform and data company. AdExchanger.com: A recent SEC filing shows that [x+1] has recently raised approximately $2 million. What will the new funds be used for? And, why a smaller raise like this as opposed to a larger raise or using debt? […]
Doug Knopper is Co-Founder and Co-CEO of FreeWheel, an online video advertising technology company. AdExchanger.com: What are some of the key learnings that you’re bringing forward from your experience as DoubleClick’s GM? DK: There are two key parallels that come through. One is the critical importance of building a strong team, which has been one […]
Brian Halligan is CEO of HubSpot, a social marketing optimization company. AdExchanger.com: What are the special concerns that the SMB has when it comes to online marketing that HubSpot solves? BH: SMBs have myriad specific concerns that can be summarized in two general concerns: First, expertise. They know they need to get involved in inbound […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting Hyper With IPG Mediabrands’ Geomentum IPG’s Mediabrands announced a new unit (or practice) today called Geomentum. Check out the new site here. With graphical arrows pointing upwards on the site, Mediabrands appears to have a clear vision on the opportunity in cross-channel, local […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The TV Upfront Show Turning To Exchanges? The heavily-publicized TV upfront “show” is winding down according to Anthony Crupi of MediaWeek and media chiefs are P.O.’d. Quoting an unnamed ad boss at a media company, presumably a network, the agencies were working hard to […]
Yahoo!’s earnings are out! (PDF) So, what happened to display? It’s a mixed bag – yet relatively positive considering the economy and current state of oversupply of display ad inventory on the Web. From Seeking Alpha’s call transcript: “Worldwide O&O display revenue declined 14% to $393 million. U.S. display declined 11% which was slightly better […]
