In today’s Google Investor Webcast, a team of Google execs focused on the company’s display advertising products including VP of Product Management, Neil Mohan, who addressed Google’s strategy for the Exchange. The on-demand version of the webcast (“December 15 Educational Webcast”) is available on Google’s IR site. Mohan’s presentation was an abbreviated version of the […]
Susan Wojcicki, Vice President of Product Management at Google, announced on the Google blog that tomorrow (Tuesday, 12/15) at 10 a.m. PT, Google is “hosting an educational (live) webcast for analysts, investors and press about our display advertising business.” Similar to its September webcast which looked at recent innovations in search, this one promises to […]
CPM Advisors’ CEO Rob Leathern noted yesterday that you can’t target Yahoo! through Google AdWords or the new Google/DoubleClick Ad Exchange even though you can target the other 199 of the top 200 sites on the planet. Rob thinks their may be some mischievous engineers at work on Google’s side. From here, I wonder if […]
Roll out the red carpet as the annual, biggest-week-in-ad-technology erupts next week in New York City. Contenders (and maybe a few pretenders) will take part in the OMMA Ad Nets show on Tuesday, November 3 and ad:tech New York show to be held from November 4-6. OMMA Ad Nets at the Crowne Plaza Times Square, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange Update – Long Tail Revolt? Barry Schwartz of the Search Engine Roundtable blog notes a trend among a small number of long tail publishers regarding their perception of “Certified Ad Networks” accessing and buying the Google Content Network through the DoubleClick […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimization platform. As the “AdWords-ish-ness” of DoubleClick’s AdX 2.0 interface makes obvious, the goal of today’s exchanges […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OMG Digital And Fox Partner Reminding everyone that Fox has a demand-side platform, too, Fox Audience Network (FAN) and Omnicom Media Group announced that FAN will provide its planning tools called Living Segments to the media services agency. According to the release, “The agreement […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DataXu Hits Digital Airwaves, Print DataXu’s President & CEO, Mike Baker, and Bruce Journey, CRO, were the subjects yesterday of ClickZ’s ongoing, free, interactive marketing and advertising Webcast series. To give a listen, click here (Sign-up gets you admission – available soon.). DataXu is […]
“The Sell-Sider” is a new column written by the sell-side of the digital media community. Michael Barrett is CEO of AdMeld, a publisher yield optimization company. There’s been a lot of interesting talk over the past few weeks about the potential impact of Google Ad Exchange. While there seems to be consensus that the platform […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPM Tea Party Shelby Bonnie, the CEO of Whiskey Media – and the co-founder of CNET – , says on TechCrunch that it’s time to kill the CPM as he speaks to his media publishing brethren who can’t seem to get a break as […]
